Bonnier Motorcycle Group has entered into a commercial partnership with the MotoAmerica AMA/FIM North American Motorcycle Road Racing Championship. This new partnership will provide a strong platform for Bonnier Motorcycle Group and MotoAmerica to build American road racing through strong media exposure, innovative commercial programs, and an integrated approach to developing and growing the MotoAmerica racing series.
“We are extremely pleased and excited to be working with MotoAmerica,” said Andy Leisner, vice president, group publisher of Bonnier Motorcycle Group. “We are passionate about motorcycle racing as its excitement and exposure drives interest in motorcycling to a new audience of consumers. We are dedicated to leveraging the strength of the Bonnier Motorcycle Group powersports brands and audience to help MotoAmerica grow this sport in America.”
Bonnier Motorcycle Group will partner with MotoAmerica to provide advertising and marketing opportunities to promote the race series. A national and geotargeted marketing program will provide a strong and attractive message for the MotoAmerica racing series. As part of the commercial agreement, the Bonnier Motorcycle Group will build, manage, and publish video-driven content for the MotoAmerica website throughout the 2015 racing season. MotoAmerica will be able to offer teams and sponsors premium digital initiatives and marketing opportunities that maximize exposure for everyone involved.
“Our MotoAmerica racing series needed a strong and industry-leading media marketing partner,” said Wayne Rainey, president of MotoAmerica. “The Bonnier Motorcycle Group provides the strongest group of motorcycle media brands and the largest audience of motorcycle enthusiasts to help us promote and market the MotoAmerica racing series. We are looking forward to working with the group.”
Created in 2014, MotoAmerica is a new North American roadracing series. It is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner.
Bonnier Motorcycle Group is the world’s largest motorcycle media family, featuring the most complete, authentic, and in-depth coverage of the motorcycle marketplace. Bonnier Motorcycle Group consists of 11 premium brands that include: Cycle World, Motorcyclist, Dirt Rider, Hot Bike, Sport Rider, Baggers, Motorcycle Cruiser, Street Chopper, ATV Rider, Super Streetbike, and UTV Driver.
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